Auto Recyclers Toolbox
A Tradeshow in Print

Mike's Books


Mike has written two books on the subject of advertising for automotive recyclers. Buy them now on Amazon.com!


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The ideas in this book have helped me to be much more successful. Read, study, and apply them!
— Ron Sturgeon

This book reveals the decades of dedication by Mike French to educate auto recycling business owners to easily provide compelling good products and services to promote their business.
— Ginny Whelan, ARA Past President
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A multitude of companies use him for their advertising needs. I especially appreciate that Mike goes the extra mile to make sure a business’s advertising are not wasted.
— Jim Counts, Consultant